Curriculum
- 52 Sections
- 608 Lessons
- 10 Weeks
Expand all sectionsCollapse all sections
- Section 1: Introduction to Diploma in Digital Marketing Course Discuss Basic Computer6
- Section 2: Digital Marketing and Market Research17
- 2.105. What is digital marketing?
- 2.206. 4 steps of digital marketing
- 2.3Quiz 1: The Marketing Fundamentals Quiz4 Minutes4 Questions
- 2.407. Market Research Intro
- 2.508. Product Definition Structure
- 2.6Quiz 2: Product Definition Logic0 Questions
- 2.709. [Practice) Product Definition
- 2.810. Market Segmentation Beginner
- 2.911. [Practice] Market Segmentation Beginner
- 2.1012. Market Segmentation Pro
- 2.1113. Competitor Analysis
- 2.1214. Market Validation – Creating Survey
- 2.1315. Survey Target Audience and Channels
- 2.1416. Activities for Market Validation
- 2.1517. Buyer Persona
- 2.1618. V-Search – Market Research Tool
- 2.1703: Market Research Practice Test0 Questions
- Section 3: ChatGPT fundamentals6
- Section 4: Al Prompt Engineering Strategies11
- Section 5: Website Creation - WordPress (Beginner)11
- Section 6: Website Creation - WordPress (Intermediate)25
- 6.146. Introduction to WP Intermediate
- 6.247. Site Identity
- 6.348. Logo & Favicon
- 6.449. Header & Footer
- 6.550. Page Builder
- 6.651. Elementor
- 6.752. Container
- 6.853. Container Settings: Layout, Style, Advanced
- 6.954. Basic Elements
- 6.1055. Content, Style, Advanced
- 6.1156. Margin & Padding
- 6.1257. Color Palette
- 6.1358. Prompt for Business Colors
- 6.1459. [Practice) Edit Header
- 6.1560. Royal Elementor Elements
- 6.1661. Secondary Header
- 6.1762. Sales Banner
- 6.1863. Menu & Mega Menue
- 6.1964. Footer
- 6.2065. Create products
- 6.2166. Product Archive & Single
- 6.2267. Home Page Intro
- 6.2368. [Prompt) For Intro section of homepage
- 6.2469. [Practice) Complete Home Page
- 6.2570. The Good Future 1
- Section 7: Website Creation - WordPress (Advanced)42
- 7.171. Introduction to WordPress Advanced
- 7.272. HTML Basics
- 7.373. Inspect Tool HTML
- 7.474. HTML Style / CSS
- 7.575. Inspect Style
- 7.676. Class & Id
- 7.777. Jump to Section
- 7.878. Search Mindset
- 7.979. Elementor Grid Container
- 7.1080. Design inspiration
- 7.1181. Design resources
- 7.1282. Introduction to Canva
- 7.1383. Canva editor
- 7.1484. Canva practice
- 7.1585. Assignment – Clickfunnels (1)
- 7.1686. Assignment – Clickfunnels (2)
- 7.1787. Assignment – Clickfunnels (3)
- 7.1888. Override
- 7.1989. Assignment – Shopify (1)
- 7.2090. Assignment – Shopity (2)
- 7.2191. Plugin analyzation
- 7.2292. Essential plugins
- 7.2393. Duplicate page
- 7.2494. Wp-Optimize
- 7.2595. Autoptimize
- 7.2696. WooCommerce
- 7.2797. WooCommerce settings
- 7.2898. Add product
- 7.2999. Crente store
- 7.30100. WooCommerce customization
- 7.31101. Ultimate members
- 7.32102. UM settings
- 7.33103. Slider revolution 6
- 7.34104. WPforms intro
- 7.35105. WPtorms – Creating forms
- 7.36106. Mailster
- 7.37107. Campaigns
- 7.38108. Forms
- 7.39109. Lists
- 7.40110. Setting SMTP
- 7.41111. Google analytics
- 7.42112. SSL certificate
- Section 8: Business advice2
- Section 9: Website optimization7
- Section 10: Marketing Cognitive Biases10
- 10.1121. Introduction to Cognitive Biases
- 10.2122. The List & Lollapalooza Tendency
- 10.3123. Scarcity – Parti
- 10.4124. Scarcity – Part2
- 10.5125. Reward & Punishment Tendency
- 10.6126. Liking/Loving Tendency & Disliking/Hating
- 10.7127. Contrast Misreaction Tendency
- 10.8128. Reciprocation Tendency
- 10.9129. Inconsistency-Avoidance Tendency
- 10.10130. Exercise – A woman from Poland
- Section 11: Cognitive biases - Part 212
- 11.1131. Doubt-Avoidance Tendency
- 11.2132. Influence-from-Mere Association Tendency
- 11.3133. Simple, Pain-Avoidance Psychological Denial
- 11.4134. Excessive self regard tendency
- 11.5135. Overoptimism Tendency
- 11.6136. Social Proof
- 11.7137. Curiosity Tendency
- 11.8138. Stress-Influence Tendency
- 11.9139. Availability-Misweighing tendency
- 11.10141. Twaddle Tendency
- 11.11140. Authority-Misinfluence Tendency
- 11.12142. Reason-Respecting Tendency
- Section 12: CB practice7
- Section 13: The 4 Business Energy8
- 13.1148. Introduction to 4 business Energy
- 13.2149. The 4 type of business energies
- 13.3150. Calculation of the 4 energies
- 13.4151. Understanding our lead business energy
- 13.5152. Ways to improve our weakest energy
- 13.6153. The lead energy of your customer
- 13.7154. How to act against each lead energy
- 13.8155. The effect of colors on customers
- Section 14: Web Persuasion7
- Section 15: Email Marketing - Mailchimp21
- 15.1161. What you will learn in “Email Marketing
- 15.2162. Course Documents
- 15.3163. 4 Stages of email marketing
- 15.4164. Cheapest ways to capture email leads
- 15.5165. Introduction to Mailchimp
- 15.6166. Required links
- 15.7167. Adding a single user
- 15.8168. Mailchimp tags
- 15.9169. Import contacts
- 15.10170. Form builder
- 15.11171. Embedded form
- 15.12172. Subscriber popup
- 15.13173. Contact form
- 15.14174. Segments
- 15.15175. Survey
- 15.16176. Email campaign
- 15.17177. Automation
- 15.18178. Integrations and analytics
- 15.19179. Claude 3.5 Sonnet introduction
- 15.20180. Usina Claude 3.5 Sonnet for Email marketinc campaigns
- 15.21181. Section documents
- Section 16: Email Marketing Advanced Strategies8
- Section 17: Copywriting6
- Section 18: The Complete SEO Training35
- 18.1196. SEO trainning documents
- 18.2197. The documents page
- 18.3198. SEO Basics & Starter Kit
- 18.4199. Keyword research
- 18.5200. Page Title
- 18.6201. URL or Permalink
- 18.7202. Meta Description
- 18.8Quiz 5: The Page Elements6 Minutes6 Questions
- 18.9Assignment 3: Select The Right Page Elements15 Minutes3 Questions
- 18.10203. Keyword In 10%
- 18.11204. The 600 words
- 18.12205. Headings – H2 to H6
- 18.13Quiz 6: Heading Quiz0 Questions
- 18.14206. Alt text
- 18.15207. Keyword density
- 18.16208. External link
- 18.17209. Internal link
- 18.18210. The first time keyword
- 18.19211. The paragraph length
- 18.20212. Voice search
- 18.21213. LSI Keywords
- 18.22214. Surfer SEO – Content editor
- 18.23215. Content planner
- 18.24216. Page audit
- 18.25217. SERP analyzer
- 18.26218. Link building
- 18.27219. Topic relevancy
- 18.28220. Internal & Back links
- 18.29221. Anchor text
- 18.30222. Rank math
- 18.31223. Wix
- 18.32224. SEO for HTML
- 18.33225. Page speed
- 18.34226. WordPress page speed plugins
- 18.35227. Traffic for SEO
- Section 19: Search Engine8
- Section 20: Drive Traffic6
- Section 21: Google Analytics 4 (GA4)38
- 21.1240. Introduction
- 21.2241. A WordPress Website Example
- 21.3242. Setup Preprations
- 21.4Quiz 8: Account Setup0 Questions
- 21.5243. Woode Plugin
- 21.6244. Google Tag Manager Setup
- 21.7245. Run Google Analytics 4
- 21.8246. GA4 Environment
- 21.9247. Admin Panel
- 21.10248. Account settings
- 21.11249. Data Stream
- 21.12250. Events
- 21.13251. Audience
- 21.14252. Audience Trigger
- 21.15253. Debug View
- 21.16254. Data Filter
- 21.17255. Alerts
- 21.18256. Reports & arrangements
- 21.19257. Reading The Data – Intermediate Intro
- 21.20258. Demo Account
- 21.21259. Custom reports – Explore
- 21.22260. Page Analyzation
- 21.23261. Custom Page Report
- 21.24262. Export data to ChatGPT
- 21.25263. High Quality Traffic
- 21.26264. Google Signal & Demographics
- 21.27265. Campaign Tracking
- 21.28266. GA4 Advanced – Intro
- 21.29267. Google Tag Manager – GTM
- 21.30268. GTM Variable
- 21.31269. Lead Tracking
- 21.32270. Form Submission
- 21.33271. Recommended Events – login event
- 21.34272. Login Event Code for Google Tag Manager
- 21.35273. Video Event GTM
- 21.36274. Video Complete Code for GTM
- 21.37275. Purchase Event
- 21.38276. Purchase Event Code for GTM
- Section 22: Al Marketing Strategies6
- Section 23: Instagram Marketing29
- 23.1283. Introduction to Instagram marketing
- 23.2284. Instagram fundamentals & page setup
- 23.3Quiz 9: Practice the fundamentals0 Questions
- 23.4285. IG post types
- 23.5286. Reels fundamentals
- 23.6287. Creating a reel
- 23.7288. Reels planner
- 23.8289. Reels production
- 23.9290. Creating reels in action
- 23.10Quiz 10: Practice reels production tips
- 23.11291. Storytelling structure
- 23.12292. Storytelling examples
- 23.13Quiz 11: Practice storytelling
- 23.14293. Storytelling on Instagram
- 23.15294. Reward & Curiosity deferences
- 23.16295. Single image/video
- 23.17296. Carousel
- 23.18297. Story
- 23.19298. Highlights
- 23.20299. Live
- 23.21301, Comment on top posts
- 23.22300. Direct messages & voice messages
- 23.23302. Remix303. Shoutout
- 23.24303. Shoutout
- 23.25304. IG quality check
- 23.26305. Hashtags
- 23.27306. Hashtag engagement
- 23.28307. Using audio & effects
- 23.29308. 7 Rules of content
- Section 24: Viral Reels Strategy4
- Section 25: IG Creating professional content10
- Section 26: IG Schedule and pro caption4
- Section 27: IG Create network effect & cross promotion6
- Section 28: IG Introduction to Instagram ads8
- Section 29: IG Instagram ads & campaign4
- Section 30: IG How to create viral posts on Instagram5
- Section 31: IG FAQ4
- Section 32: Facebook Marketing & Targeting Audience1
- Section 33: Facebook Fan Page Perfection11
- 33.1349. Introduction to Facebook Fan Page
- 33.2350. Establish Your Facebook Page
- 33.3351. Golden Keywords For Business
- 33.4352. Appear in Search Result
- 33.5353. Profile Picture Perfection
- 33.6354. Cover Photo Perfection
- 33.7Assignment 12: Build your Fan Page0 Questions
- 33.8356. Modify Tabs & Learn From Insights
- 33.9357. Post Types to Use
- 33.10358. !!! Golden Bonus – Business Advice !!!
- 33.11Assignment 13: Relevant Post Types
- Section 34: Facebook Marketing Strategies for Fan Page6
- Section 35: Facebook Inner Marketing Strategies structure3
- Section 36: Facebook Group Marketing Strategies5
- Section 37: Facebook Ads7
- Section 38: Facebook Retargeting6
- Section 39: Funnels13
- 39.1385. Introduction to funnels
- 39.2386. What is sales funnel
- 39.3387. Funnel types
- 39.4388. Squeeze page
- 39.5389. Application funnel
- 39.6390. Trip wire funnel
- 39.7391. Sales letter
- 39.8392. Product lunch funnel
- 39.9394. Auto webinar funnel
- 39.10393. Webinar funnel
- 39.11396. Reverse engineer
- 39.12395. Winning offer
- 39.13397. Funnel article
- Section 40: Linkedin Marketing9
- Section 41: Youtube Marketing3
- Section 42: Google ads8
- Section 43: Pinterest Marketing & advertisement13
- 43.1418. What you will learn
- 43.2419. Start your business page
- 43.3420. Name & Description
- 43.4421. Claim your website
- 43.5Assignment 16: Optimize it0 Questions
- 43.6422. Competitor’s notes
- 43.7423. Photo pin rules
- 43.8424. Video pin rules
- 43.9425. Create content
- 43.10426. Follow unfollow
- 43.11427. 3 Marketing strategies
- 43.12428. Create the ad set
- 43.13429. Create the ad
- Section 44: MidJourney Al - Content Production: Beginner7
- Section 45: MidJourney Al - Content Production: Intermediate8
- Section 46: MidJourney Al - Content Production: Advanced9
- Section 47: Visual Content Marketing44
- 47.1455. Introduction & PDF
- 47.2456. Visual Content Marketing
- 47.3457. Types of Visual Content for Digital Marketing
- 47.4459. Objectives
- 47.5458. The Plan
- 47.6460. OKRs Goal Setting System
- 47.7461. OKRs Examples
- 47.8462. Target Audience
- 47.9463. PASE System – [P] Practical Target Audience
- 47.10464. [A] Action Target Audience
- 47.11465. [S] Social Target Audience
- 47.12467. Analyze Target Audience
- 47.13466. [E] Emotional Target Audience
- 47.14468. Intro to Brand Visual Identity
- 47.15470. Color Psychology in Branding – Part 2
- 47.16469. Color Psychology in Branding – Part 1
- 47.17473. Typography With PASE
- 47.18471. Color Psychology in Visual Content Marketing
- 47.19472. Typography Impact
- 47.20474. Layout Intro
- 47.21475. Margin & Padding
- 47.22476. Whitespace
- 47.23477. Intro to Compelling Visual Content
- 47.24478. Tools for Image & Video Content
- 47.25479. Product Images
- 47.26481. User-Generated Content (UGC)
- 47.27480. Lifestyle Images
- 47.28482. Infographics
- 47.29483. Memes
- 47.30484. Explainer Videos
- 47.31486. How-to Videos Videos
- 47.32485. Testimonials and Case Studies Videos
- 47.33487. Behind-the-Scenes Videos
- 47.34488. Intro to Distribution and Optimization
- 47.35489. Choosing the Right Platforms
- 47.36491. Steps to Choose the Right Platforms for Your Brand
- 47.37490. Analyzing Platforms Using the PASE System
- 47.38492. Intro to Visual Marketing Strategies
- 47.39493. 8 General Visual Content Marketing Strategies
- 47.40494. Practical Content Marketing Strategies
- 47.41495. Action Content Marketing Strategies
- 47.42496. Social Content Marketing Strategies
- 47.43497. Emotional Content Marketing Strategies
- 47.44498. (Practice) B2B SaaS Software for project management
- Section 48: Content Production & Design For Marketing84
- 48.1499. Introduction & how to use
- 48.2500. Environment
- 48.3501. Move
- 48.4Quiz 12: 01 – Move tool0 Questions
- 48.5502. Rectangle & elips selection
- 48.6Quiz 13: 02 – Selection tool|0 Questions
- 48.7503. Polygonal selecting tool
- 48.8504. Magic wand
- 48.9505. Crop
- 48.10Quiz 14: 03 – Brush0 Questions
- 48.11506. Healing & Patch
- 48.12507. Brush
- 48.13508. Practice – Highlights
- 48.14Quiz 15: Q4- Erase and paint0 Questions
- 48.15509. Erase & Bucket Paint
- 48.16510. Blur & dodge
- 48.17511. Pen
- 48.18Quiz 16: Q5- Text0 Questions
- 48.19512. Text & transform
- 48.20Quiz 17: Q6 – Layer0 Questions
- 48.21513. Assignment – Put a Text on a Mug
- 48.22Quiz 18: 07 – Perspective point|0 Questions
- 48.23514. Assignment – Put a text on the ground
- 48.24Quiz 19: Q8- Shapes0 Questions
- 48.25515. Shape
- 48.26516. Assignment – Subtract a shape from another shape
- 48.27517. Layers & Folders
- 48.28Quiz 20: Q9 – Layers0 Questions
- 48.29518. Layer Style
- 48.30Quiz 21: Q10 – Layer’s style0 Questions
- 48.31519. Colors settings
- 48.32520. Filters & Effects0 Questions
- 48.33521. Rulers
- 48.34523. 15 Typo rules
- 48.35522. Structure & Typo: Introduction & Goal
- 48.36524. Color palet
- 48.37525. The 2 type of lights
- 48.38526. The 3 Elements
- 48.39527. Assignment on Cloudy light
- 48.40531. Improve designs – Dribbble
- 48.41529. Winston Churchill – assignment
- 48.42528. Depth of layers
- 48.43530. Lebron James
- 48.44533. Single Post Image: Introduction & Goal
- 48.45532. Resources websites
- 48.46534. Instagram post structure
- 48.47535. The post goal
- 48.48536. Functional reason – Part 1
- 48.49537. Functional reason – Part 2
- 48.50538. Half eye technique
- 48.51539. The Signature
- 48.52540. Chris do post to practice – Part 1
- 48.53541. Chris do post to practice – Part 2
- 48.54542. Foundr post – practicel
- 48.55543. Carousel: Why carousel
- 48.56544. Beginning & ending
- 48.57545. Story telling
- 48.58546. Harmony & connections
- 48.59547. Carousel structure
- 48.60Assignment 17: Michael Jordan challenge0 Questions
- 48.61548. Slide 1
- 48.62549. Slide 2 – part 1
- 48.63550. Slide 2 – part 2
- 48.64551. Slide 3 – part 1
- 48.65552. Slide 3 – part 2
- 48.66553. Slide 4
- 48.67554. Slide 5
- 48.68555. Slide 6
- 48.69556. Exporting slides
- 48.70558. Adobe timeline
- 48.71557. Introduction to video editing
- 48.72559. Animating a post
- 48.73560. Editing CTA slide
- 48.74562. Animation with Camtasia
- 48.75561. Camtasia environment
- 48.76564. Time-bar
- 48.77563. Floating image
- 48.78565. Video editing
- 48.79566. Carousel sample for animation
- 48.80567. Exporting parts for animation
- 48.81568. Animating slide 1CopyCopy
- 48.82569. Animating slide 2CopyCopy
- 48.83570. Animatina all slidesCopyCopy
- 48.84571. Carousel animation resultCopyCopy
- Section 49: Elementor Elements in details13
- Section 50: Pro website theme - Optimize14
- 50.1585. Intro to pro website for marketing
- 50.2586. Marketing Analyze For Theme
- 50.3587. Host Domain WordPress
- 50.4588. Theme setup
- 50.5589. WordPress tour
- 50.6590. Theme setting
- 50.7591. Customize your site
- 50.8592. Build home page
- 50.9593. Create main menu
- 50.10595. Top header
- 50.11596. Setup footer
- 50.12594. Master widgets
- 50.13597. Call To Actions: increase the conversion
- 50.14598. How To Use Custom Text
- Section 51: Entrepreneurship Mindset6
- Section 52: The final step1