📚 Course Overview: Diploma in Digital Marketing with Freelancing

🚀 Empower Your Future with In-Demand Skills

In today’s digitally driven world, businesses, brands, and entrepreneurs depend heavily on digital marketing to reach their target audiences. The demand for skilled digital marketers is growing rapidly across the globe. Combine this demand with the booming freelancing industry, and you have a powerful career path that offers financial independence, global exposure, and work-life flexibility.

Our Diploma in Digital Marketing with Freelancing course is specifically designed to provide you with the practical skills, industry insights, and freelancing knowledge required to thrive in both corporate roles and the online freelance marketplace. Whether you’re a student, job seeker, entrepreneur, or career shifter, this program will empower you to succeed in the digital age.

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🎯 Course Objectives

• To introduce learners to the fundamentals and advanced strategies of digital marketing.

• To develop hands-on skills in SEO, social media, email marketing, content marketing, Google Ads, and more.

• To teach practical freelancing techniques to earn online via platforms like Upwork, Fiverr, Freelancer, and LinkedIn.

• To build confidence in creating, managing, and delivering successful marketing campaigns.

• To provide real-world experience through projects and internships.

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🧠 Who Should Join?

• Students looking to start a rewarding digital career.

• Professionals who want to upgrade their marketing or freelancing skills.

• Small business owners aiming to promote their businesses online.

• Homemakers and retirees exploring remote income opportunities.

• Freelancers who want to scale and improve their service offerings.

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🏆 Why Choose This Course?

✔️ Industry-Recognized Certification
✔️ 100% Practical-Based Learning
✔️ Freelancing Account Setup Guidance
✔️ Real Client Project Handling
✔️ Post-Course Career Support & Mentorship
✔️ Lifetime Access to LMS & Course Updates

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📘 Course Modules

Here is a breakdown of the key modules included in this course:

1️⃣ Introduction to Digital Marketing

• What is Digital Marketing?

• Traditional Marketing vs Digital Marketing

• The Digital Marketing Funnel

• Career Scope in Digital Marketing

2️⃣ Website Planning & Development

• Importance of Websites in Marketing

• Domain & Hosting Setup

• WordPress Installation and Theme Customization

• Landing Page Design for Conversion

3️⃣ Search Engine Optimization (SEO)

• On-Page and Off-Page SEO

• Keyword Research & Competitor Analysis

• Link Building Techniques

• Technical SEO & SEO Audit Tools (Google Search Console, Ahrefs, SEMrush)

4️⃣ Search Engine Marketing (SEM) / Google Ads

• Introduction to Google Ads (PPC)

• Campaign Structure & Setup

• Keyword Match Types

• Conversion Tracking & A/B Testing

• Google Ads Certification Preparation

5️⃣ Social Media Marketing (SMM)

• Marketing on Facebook, Instagram, LinkedIn, Twitter

• Running Paid Ads on Facebook & Instagram

• Influencer Collaboration

• Building Organic Engagement

• Analytics & Ad Budgeting

6️⃣ Content Marketing

• Understanding Content Strategy

• Writing for SEO & Engagement

• Blogging and Article Writing

• Visual Content Creation Tools (Canva, Adobe Express)

7️⃣ Email Marketing & Automation

• Email Campaign Tools (Mailchimp, Sendinblue)

• Creating Email Sequences

• List Building Techniques

• Email Automation Workflows

8️⃣ Affiliate Marketing

• What is Affiliate Marketing?

• Choosing the Right Affiliate Programs

• Strategies to Promote Affiliate Products

• Creating a Niche Website for Passive Income

9️⃣ Video Marketing & YouTube SEO

• Setting Up a YouTube Channel

• Video Optimization Techniques

• Monetization Strategies

• Short-form Content for Instagram Reels, YouTube Shorts, TikTok

🔟 E-commerce & Dropshipping Basics

• Creating an Online Store

• Product Sourcing & Niche Selection

• Shopify & WooCommerce Overview

• Running Ads for E-commerce

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💼 Freelancing Modules

🌍 Introduction to Freelancing

• What is Freelancing?

• Top Freelancing Platforms: Upwork, Fiverr, Freelancer, PeoplePerHour, Toptal

• Creating Winning Profiles

• Niching Down for Better Opportunities

✍️ Proposal Writing & Client Communication

• How to Write Effective Proposals

• Building Trust & Rapport with Clients

• Handling Interviews and Job Offers

• Managing Revisions & Deliverables

💳 Payment Systems & Global Work

• How to Receive International Payments (Payoneer, Wise, PayPal)

• Client Invoicing & Contracts

• Time Management & Productivity Tools

• Building a Long-Term Freelancing Career

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🎓 Capstone Projects & Internship

You’ll get the opportunity to work on real-world projects under expert supervision, which may include:

• Running a live Facebook Ads Campaign for a local business

• SEO Audit and Optimization for a small business website

• Freelance Profile Setup with Sample Projects

• Writing Blogs and Articles for Live Clients

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💡 Tools You Will Learn

You will gain experience using the most popular tools in the industry, including:

• Google Analytics

• Google Ads & Facebook Ads Manager

• Ahrefs, SEMrush, Ubersuggest

• Canva & Adobe Express

• WordPress

• Mailchimp & ConvertKit

• ChatGPT & AI tools for marketing automation

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🧑‍🏫 Course Format

• Duration: 4 to 6 Months

• Class Mode: Online / Offline (Hybrid Available)

• Class Timing: Weekday and Weekend Batches

• Language: Bangla + English Support

• Learning Materials: LMS Access + Recorded Classes

• Assignments & Quizzes: After Every Module

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📜 Certification

At the end of the course, students will receive:

• Diploma in Digital Marketing with Freelancing Certificate

• Google Ads & HubSpot Certifications (Guided)

• Internship Experience Letter (If completed)

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🤝 Post-Course Support

We provide extensive support even after the course ends:

• Freelancing Mentorship & Group Coaching

• Job Placement Support (Local & Remote)

• Personal Portfolio & Resume Building

• Community Access for Collaboration

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💬 What Our Students Say

⭐ “Before joining this course, I didn’t know how to earn online. Now I’m working with 3 foreign clients through Upwork and Fiverr. Truly life-changing!”
— Nahid, Freelance SEO Specialist

⭐ “The best part is the hands-on practice. I got my first job within 2 months of joining. The trainer helped me personally throughout the process.”
— Tania, Facebook Ads Freelancer

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📞 How to Join

Don’t miss your chance to build a successful career in one of the most high-demand industries in the world.

📱 Call/WhatsApp Now: [Insert Number]
🌐 Website: www.itcareersolution.com
📍 Location: [Insert Branch Name or Area]

🔓 Seats are Limited! Enroll Now to Kickstart Your Digital Journey.