IT Career Solution https://itcareersolution.com/ Professional IT Training Institute in Bangladesh Sat, 08 Jul 2023 18:36:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.1 https://itcareersolution.com/wp-content/uploads/2022/12/cropped-Untitled-1-01-2-32x32.png IT Career Solution https://itcareersolution.com/ 32 32 Social Media Marketing on Twitter, Pinterest, Instagram, YouTube, Facebook, Google and more ad platforms https://itcareersolution.com/2023/07/07/social-media-marketing-on-twitter-pinterest-instagram-youtube-facebook-google-and-more-ad-platforms/ https://itcareersolution.com/2023/07/07/social-media-marketing-on-twitter-pinterest-instagram-youtube-facebook-google-and-more-ad-platforms/#respond Fri, 07 Jul 2023 17:36:18 +0000 https://itcareersolution.com/?p=754 Why Learn Social Media Marketing? Who is this course for? By the end of the course, you will understand all the social media platforms and especially be a master of optimizing your paid social media advertising campaigns! What does this course cover? Usernames 101 + How to Get Your First 1,000 Followers Social Media Marketing […]

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Why Learn Social Media Marketing?

  • I began my path into marketing as an engineering major.
  • Once I began to learn coding in my college course, I started to build niche keyword website, use growth hack marketing techniques and then flip them for a profit.
  • Now over a decade later, I have built, consulted and helped market 500+ businesses!
  • After finishing in the top 8 for the entrepreneur magazine entrepreneur of the year, we launched IT Career with several engineering and marketing partners to begin to share our knowledge with the world!

Who is this course for?

  • Small business owners
  • Local brick and mortar businesses
  • Social celebrity or brand
  • Corporate marketing professional
  • Anyone looking to benefit form social media advertising

By the end of the course, you will understand all the social media platforms and especially be a master of optimizing your paid social media advertising campaigns!

What does this course cover?

  • Optimize your Facebook page and Facebook ads
  • Optimize your Instagram account and create Instagram sponsored ads
  • Optimize your twitter account and learn twitter paid advertising
  • Build a robust Pinterest page and learn Pinterest advertising
  • Understand how to use YouTube and create video google ads
  • Build out your LinkedIn and learn to create LinkedIn ads
  • How to use google
  • Understand blogging, SEO, Backlinks & More

Usernames 101 + How to Get Your First 1,000 Followers

Social Media Marketing

  • Social media marketing is a powerful tool that can help businesses connect with their target audience, build brand awareness, and ultimately drive sales!
  • In order to effectively leverage social media, it is important to have a strong online presence across all relevant platforms.
  • The first step in creating a strong online presence is to secure your username (a.k.a. handle) on all social media platforms. By doing this, you ensure that your brand name or desired handle is consistent across all platforms and is easily identifiable by your audience. This continuity is important because it makes it easier for your audience to find you and engage with you on multiple platforms (e.g. Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn, TikTok, etc.)

Secure Your Usernames

To secure your username on all social media platforms, you should start by conducting a thorough search to identify if your preferred username is available on each platform. This is crucial for establishing your brand presence and to prevent others from taking your desired username.

Check username availability on each social media platform or at: https://www.namecheckr.com

My Username is Taken!

The goal is to secure @BrandName on each social media platform. While continuity is key when it comes to usernames on social media, if one social media platform doesn’t match, that is ok!
● For example, we had the username @ITCAREER on every social media platform except for Instagram. So we just secured a great, high-searched keyword phrase instead: @MarketingCourse
● As our brand grew, we eventually paid for the IT CAREER trademark. With a trademark, you can legally force platforms to provide you with your trademarked @BrandName! We emailed Instagram’s legal department our IT CAREER trademark and they issued us the @IT CAREER username!

My Username is Taken!

If your username is taken and you don’t have the trademark yet, the best practice is to secure the
next best username for your brand. For example:
● @BrandNameDotCom (e.g. your website URL spelled out @CoursenvyDotCom)
● @OfficialBrandName (e.g. @OfficialCoursenvy)
● @RealBrandName (e.g. @RealCoursenvy)
● @TheBrandName (e.g. @TheCoursenvy)
● @BrandNameLocation (e.g. online only @CoursenvyHQ or @CoursenvyOnline)
● @BrandNamePlace (e.g. if you only serve a local market @CoursenvyTX or @CoursenvyUS)
● @VerbBrandName (e.g. @TryCoursenvy, @GetCoursenvy, or @AskCoursenvy)
● @BrandNameDescriptor (e.g. @CoursenvyApp or @CoursenvyCourses)
● @MainTargetKeyword (e.g. @MarketingCourse, @alternativeMBA, or @BusinessSchool)

Username Requirements

  1. Keep it simple: Your username should be easy to read, spell, remember, and type. Avoid
    using special characters or numbers that may confuse users.
  2. Make it relevant: Your username should reflect your brand or business. It should be
    consistent with your brand name and convey your message or mission.
  3. Be unique: Choose a username that is not already taken by someone else. This will help to
    avoid confusion and ensure that your brand is easily identifiable on each platform.
  4. Keep it short: Many social media platforms have character limits for usernames. Try to keep
    your username as short as possible, while still being descriptive and relevant.
  5. Avoid trademark infringement: Do not use a username that infringes on someone else’s
    trademark or intellectual property. This can lead to legal issues and damage to your brand
    reputation.

Trademark Search

Navigate to the URL: tess2.uspto.gov
● Click the “Basic Word Mark Search (New User)” link:

● Type your brand name into the “Search Term” field and click the “Submit Query” button.
● Browse all the “Live” trademarks to confirm there aren’t any matches for your brand name.
● Speak with an “Intellectual Property Lawyer” about trademarking your brand name.

2FA + Social Media Accounts
Now, let’s talk about the importance of using two-factor authentication (2FA) when creating your
social media accounts.
● 2FA is an extra layer of security that requires users to provide a second form of
identification (such as a code) in addition to their password. By using 2FA, you add an extra
layer of protection to your social media accounts and prevent unauthorized access.
● Hackers and cybercriminals are always on the lookout for weak passwords and unsecured
accounts. By using 2FA, you significantly reduce the risk of your social media accounts being
hacked or compromised. This is important because a security breach can damage your
brand reputation and cause financial loss.

Use an email address you plan to never share publicly to create your social media accounts.
For example, while our publicly known support email is info@itcareersolution.com (known by
hackers too) we use a private email address (e.g. itcareersolution@yahoo.com) for our social
media account logins. This acts as just one more layer hackers will have to figure out to
access our accounts!
● Once you create each social media account, when prompted to “Enable Security”, “Enable
2FA”, or “Enable 2-Step Verification”, accept and follow the security prompts for each
varying platform.
● Google Authenticator and AUTH are the top-rated apps that generate 2-Step Verification
codes right on your phone.

How to Get Your First 1,000 Followers

  • Let’s jump right in and start learning how to get your first 1,000 followers on social media!
  • We will dive much deeper in each section of this course to teach you the specific details/optimizations for all the social media platforms, but we want to give you some actionable TASKS to complete yet today for growing your following on the most popular social media networks!

TOP 8 TIPS:

  1. Define your target audience: Identify your ideal customer or follower and create content
    that resonates with them. Research their interests, pain points, and needs to create content
    that addresses those issues.
  2. Optimize your profile: Make sure your profile is complete and optimized for your target
    audience. Use a professional profile picture (e.g. brand logo), include a clear and concise bio
    (with a link to your website), and add relevant keywords to make it easy for people to find
    you via searches.
  3. Consistency is key: Post regularly and consistently to keep your followers engaged. Use a
    content calendar to plan and schedule your posts in advance (we use Later.com).
  4. Use hashtags: Hashtags help to increase your visibility and reach on social media. Use
    relevant hashtags in your posts to make it easier for people to discover your content.
  5. Engage with your audience: Respond to comments and messages, and interact with your
    followers on a regular basis. This helps to build a relationship with your audience and
    creates a sense of community around your brand.
  6. Collaborate with others: Collaborate with other brands or influencers in your industry to
    reach a wider audience. This can help to increase your visibility and grow your following.
  7. Provide value: Create valuable content and information that your audience finds helpful or
    interesting. This helps to establish you as an authority in your industry and builds trust with
    your followers. Plus people love sharing content that provides their friends/followers value!
  8. Promote your social media accounts: Use your website, email signature, and other
    marketing materials to promote your social media accounts and encourage people to follow
    you.

Facebook loves videos! Check out facebook.com/watch for inspiration. We see the highest
engagement (and new followers) from videos of:

● User-generated content product reviews. People love a good “infomercial” style, hands on,
personal feedback/testing/reviewing video.
● DIY (do-it-yourself) content. Film yourself building/assembling things, creating crafts/art,
making a recipe.
● Emotional or hilarious content. People are more likely to share content that makes them
cry, laugh, or feel inspired. Pranks and candid camera videos get the highest engagement!
● YOUR TASK: Open your Facebook Page and click the “Create Post” field. Upload your video
file and add text to your post caption that will pique curiosity, for example “What happened, I
did not expect…” Post your video.

Instagram favors Reels!
● “Non-Follower” reach is highest on Instagram for Reels. We see 10x higher engagement and
followers from Reels (over other Instagram content like Posts and Stories).
● YOUR TASK: Open the Instagram app. Click the “+” button at the bottom center of the app
to add content. Select “Reels”. Tap the flip camera button. Record a selfie video of yourself
providing free value (e.g. tips/tricks specific to your brand/industry). Once your video is
complete click “Next”, then tap on the sticker icon at the top of the screen. Select the
“CAPTIONS” sticker (80% of Instagram users watch Reels on mute). Share your Reel.

Ride the Twitter trends!
● Open your Twitter account, click the Explore page, click the Trending tab:
twitter.com/explore/tabs/trending
● YOUR TASK: Click on the varying Top 10 Trending topics each day and reply to the Tweets
with the highest views. Add relevant commentary on the topic that adds value to the Tweet.
Users will see your reply on this popular Tweet and click your profile (and a percentage of
those users will follow your Twitter account).

Pinterest promotes Idea Pins!
● Create a free account at Canva.com and search for “Pinterest Idea Pins” templates. Create an Idea Pin relevant to your brand’s niche. Step-by-step tutorials, recipes, and DIY projects perform best and lead to more Pinterest account followers!
● YOUR TASK: Open your Pinterest account. Create/publish your Idea Pin: pinterest.com/idea-pin-builder

YouTube prefers Shorts!
● Navigate to the YouTube Shorts page (youtube.com/shorts) and the YouTube Trending page (youtube.com/feed/trending) to get inspiration!
● We get the highest likes, views, and subscribers from interviews (podcast style, on the street, or behind the scenes employee interviews all perform well). People love learning on YouTube, so provide value by teaching your audience via Shorts!
● YOUR TASK: Open the YouTube app and login to your account. Click the “+” button at the bottom center of the app and select “Create a Short”. Film and upload your YouTube Short interview.

Learn from the Best Advertisers

Did you know you can see the exact ads HUGE brands with teams of 100+ marketing professionals are using to sell their products/services? At the URLs below, just type in the brand name you want to research and then learn from the best! Study everything successful brands are implementing from their ad image/video content, to their ad copy, to the website their ad directs people to (analyze everything on the websites too, including call to action buttons, value propositions, lead capture pop-up forms, and more)!
● Facebook Ad Library: facebook.com/ads/library
● TikTok Ads: ads.tiktok.com/business/creativecenter/inspiration/topads
● Growth Tactics used by the Best Marketers in the World: ladder.io/playbook

Your First 1,000 Followers

GO COMPLETE YOUR TASKS! Pause this video now to go create all your social media accounts and post our suggested content!
● Tag or message us on ANY social media network @Coursenvy and we will help you with any questions; plus follow, like, comment, share, and engage with your content!

The Ultimate Facebook Page Guide

Do I Need a Facebook Page?

➢ Facebook Pages are for businesses, brands, and organizations to share their stories and connect with people.
➢ Your Facebook Page gives your business a voice on Facebook (over 2 billion users). Having a Facebook Page helps you build your reputation, reach new customers, and stay connected. You can INSTANTLY get feedback from your customers! People who like/follow your Page can get your page updates in their News Feed.
➢ Customize Pages by posting stories, hosting events, polling your following, running ads, and more! Facebook Pages are required for creating Meta Ads.

Facebook Profile vs Facebook Page?

What is the difference between a Facebook Profile and a Facebook Page?
➢ Your Facebook Profile is your PERSONAL Facebook profile at Facebook.com. This is for sharing content with your friends and family. You NEED a personal Facebook Profile account in order to CREATE a Facebook Page.
➢ Your Facebook Page is a specific web page within Facebook for you to build a fan following (LIKES) and share relevant Content on for your BUSINESS. You NEED a Facebook Page in order to create Facebook Ads. Unless you invite your friends to like/follow your Facebook Page, they will not know you created the Facebook Page (i.e. it is not publicly linked to
your personal Facebook Profile, therefore you can keep you personal profile and business separate, if you wish).

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