Facebook Marketing Course

Facebook Marketing Course Module (2026 Updated)

Module 1: Facebook Marketing Fundamentals

• What is Facebook Marketing?
• Organic vs Paid Marketing
• Facebook Algorithm 2026
• Facebook Business Ecosystem
• Marketing Funnel Basics
• Customer Journey

Module 2: Professional Facebook Page Setup

• Professional Page Creation
• Category Selection
• SEO Optimized Page Setup
• Page Branding
• CTA Button Setup
• Page Verification Process
• Business Information Optimization

Module 3: Content Strategy & Branding

• Content Planning
• Viral Content Formula
• Engagement Strategy
• Facebook Reels Marketing
• Story Marketing
• AI Content Creation
• Canva Design Basics

Module 4: Facebook Reels Marketing

• Reels Algorithm
• Short Video Marketing
• Hook Creation
• Video Editing for Reels
• Reels Growth Strategy
• Reels Monetization Basics

Module 5: Facebook Business Suite

• Meta Business Suite Overview
• Content Scheduling
• Inbox Management
• Team Access Management
• Performance Monitoring

Module 6: Meta Business Manager

• Business Portfolio Setup
• Ad Account Creation
• Facebook Page Integration
• Instagram Integration
• Payment Method Setup
• Security & Two-Factor Authentication

Module 7: Meta Ads Manager (Core Module)

• Campaign Structure
• Campaign Objectives
• Awareness Campaign
• Traffic Campaign
• Engagement Campaign
• Leads Campaign
• Sales Campaign
• App Promotion Campaign

Module 8: Audience Research & Targeting

• Customer Avatar
• Interest Research
• Competitor Research
• Custom Audience
• Lookalike Audience
• Advantage+ Audience
• AI Audience Expansion

Meta এখন AI-ভিত্তিক Advantage+ এবং Automation-কে বেশি গুরুত্ব দিচ্ছে, তাই শিক্ষার্থীদের AI Audience Optimization শেখানো জরুরি।

Module 9: Facebook Lead Generation

• Lead Form Ads
• WhatsApp Lead Campaign
• Messenger Lead Campaign
• Landing Page Lead Collection
• CRM Basics
• Lead Qualification

Module 10: E-commerce Facebook Marketing

• Shopify Integration
• WooCommerce Integration
• Product Catalog
• Dynamic Product Ads
• Retargeting Strategy
• Sales Funnel

Module 11: Facebook Pixel & Conversion API

• Meta Pixel Setup
• Event Tracking
• Conversion Tracking
• Custom Conversion
• Conversion API
• Data Analytics

Module 12: AI-Powered Facebook Marketing (2026)

• Meta AI Overview
• AI Creative Generation
• AI Ad Copy Creation
• AI Image Generation
• AI Video Ad Creation
• Advantage+ Campaigns
• Automated Optimization

২০২৬ সালে Meta Ads-এ AI Automation, Advantage+ Campaigns এবং Creative Optimization অত্যন্ত গুরুত্বপূর্ণ হয়ে উঠেছে।

Module 13: Facebook Ads Creative Strategy

• High CTR Ad Design
• UGC Style Ads
• Video Ads
• Carousel Ads
• Image Ads
• Ad Copywriting Framework

Module 14: Facebook Marketing for Freelancing

• Fiverr Facebook Marketing Service
• Upwork Meta Ads Service
• Client Hunting
• Proposal Writing
• Portfolio Creation
• Case Study Development

Module 15: Facebook Marketing for Local Business

• Restaurant Marketing
• Real Estate Marketing
• Education Marketing
• Spa & Salon Marketing
• Service Business Marketing
• WhatsApp Marketing Integration

Module 16: Facebook Monetization & Creator Economy

• Facebook Content Monetization
• Reels Monetization
• Affiliate Marketing
• Creator Economy
• Brand Collaboration
• Personal Branding

Meta Creator Monetization এবং Content Monetization Program-এ নতুন সুযোগ তৈরি করছে, যা কনটেন্ট ক্রিয়েটরদের জন্য গুরুত্বপূর্ণ।

Module 17: Facebook Analytics & Reporting

• Meta Insights
• Ads Reporting
• ROAS Analysis
• KPI Tracking
• Client Report Creation

Module 18: Real Client Projects

• Lead Generation Project
• E-commerce Sales Campaign
• Page Growth Campaign
• Real Business Marketing
• Client Reporting

Module 19: Freelancing Marketplace Training

• Fiverr Gig Creation
• Fiverr SEO
• Upwork Profile Optimization
• LinkedIn Profile Optimization
• Client Communication

Module 20: Career & Income Roadmap

• Local Job Opportunities
• Agency Career
• Freelancing Career
• Remote Job Opportunities
• Personal Brand Building
• Monthly Income Strategy

🎯 Course Outcome

কোর্স শেষে একজন শিক্ষার্থী শিখবে:

• Professional Facebook Marketing
• Meta Ads Management
• Lead Generation
• E-commerce Marketing
• Facebook Reels Growth
• Content Monetization
• Fiverr & Upwork Client Management
• Local Business Marketing
• AI-Powered Facebook Ads

এভাবে ৩ মাসের (৩৬ ক্লাস) একটি কোর্স তৈরি করলে শিক্ষার্থীরা শুধু Facebook ব্যবহার নয়, বাস্তব প্রজেক্ট ও আয়মুখী স্কিল অর্জন করতে পারবে। বর্তমান Meta ইকোসিস্টেমে সফলতার জন্য Creative Quality, Reels, AI Tools এবং Advantage+ Campaigns সবচেয়ে বেশি গুরুত্ব পাচ্ছে।