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Facebook Marketing Course

Curriculum

20 Sections
121 Lessons
10 Weeks

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Section 01: Facebook Marketing Fundamentals
6
- 1.1
  What is Facebook Marketing?
- 1.2
  Organic vs Paid Marketing
- 1.3
  Facebook Algorithm 2026
- 1.4
  Facebook Business Ecosystem
- 1.5
  Marketing Funnel Basics
- 1.6
  Customer Journey
Section 02: Professional Facebook Page Setup
7
- 2.1
  Professional Page Creation
- 2.2
  Category Selection
- 2.3
  SEO Optimized Page Setup
- 2.4
  Page Branding
- 2.5
  CTA Button Setup
- 2.6
  Page Verification Process
- 2.7
  Business Information Optimization
Section 03: Content Strategy & Branding
7
- 3.1
  Content Planning
- 3.2
  Viral Content Formula
- 3.3
  Engagement Strategy
- 3.4
  Facebook Reels Marketing
- 3.5
  Story Marketing
- 3.6
  AI Content Creation
- 3.7
  Canva Design Basics
Section 04: Facebook Reels Marketing
6
- 4.1
  Reels Algorithm
- 4.2
  Short Video Marketing
- 4.3
  Hook Creation
- 4.4
  Video Editing for Reels
- 4.5
  Reels Growth Strategy
- 4.6
  Reels Monetization Basics
Section 05: Facebook Business Suite
5
- 5.1
  Meta Business Suite Overview
- 5.2
  Content Scheduling
- 5.3
  Inbox Management
- 5.4
  Team Access Management
- 5.5
  Performance Monitoring
Section 06: Meta Business Manager
6
- 6.1
  Business Portfolio Setup
- 6.2
  Ad Account Creation
- 6.3
  Facebook Page Integration
- 6.4
  Instagram Integration
- 6.5
  Payment Method Setup
- 6.6
  Security & Two-Factor Authentication
Section 07: Meta Ads Manager (Core Module)
8
- 7.1
  Campaign Structure
- 7.2
  Campaign Objectives
- 7.3
  Awareness Campaign
- 7.4
  Traffic Campaign
- 7.5
  Engagement Campaign
- 7.6
  Leads Campaign
- 7.7
  Sales Campaign
- 7.8
  App Promotion Campaign
Section 08: Audience Research & Targeting
7
- 8.1
  Customer Avatar
- 8.2
  Interest Research
- 8.3
  Competitor Research
- 8.4
  Custom Audience
- 8.5
  Lookalike Audience
- 8.6
  Advantage+ Audience
- 8.7
  AI Audience Expansion
Section 09: Facebook Lead Generation
6
- 9.1
  Lead Qualification
- 9.2
  Landing Page Lead Collection
- 9.3
  WhatsApp Lead Campaign
- 9.4
  Lead Form Ads
- 9.5
  Messenger Lead Campaign
- 9.6
  CRM Basics
Section 10: E-commerce Facebook Marketing
6
- 10.1
  Sales Funnel
- 10.2
  Dynamic Product Ads
- 10.3
  WooCommerce Integration
- 10.4
  Shopify Integration
- 10.5
  Product Catalog
- 10.6
  Retargeting Strategy
Section 11: Facebook Pixel & Conversion API
6
- 11.1
  Meta Pixel Setup
- 11.2
  Event Tracking
- 11.3
  Conversion Tracking
- 11.4
  Custom Conversion
- 11.5
  Conversion API
- 11.6
  Data Analytics
Section 12: AI-Powered Facebook Marketing (2026)
7
- 12.1
  Meta AI Overview
- 12.2
  AI Creative Generation
- 12.3
  AI Ad Copy Creation
- 12.4
  AI Image Generation
- 12.5
  AI Video Ad Creation
- 12.6
  Advantage+ Campaigns
- 12.7
  Automated Optimization
Section 13: Facebook Ads Creative Strategy
5
- 13.1
  High CTR Ad Design
- 13.2
  UGC Style Ads
- 13.3
  Video Ads
- 13.4
  Carousel Ads
- 13.5
  Image Ads
Section 14: Facebook Marketing for Freelancing
6
- 14.1
  Fiverr Facebook Marketing Service
- 14.2
  Upwork Meta Ads Service
- 14.3
  Client Hunting
- 14.4
  Proposal Writing
- 14.5
  Portfolio Creation
- 14.6
  Case Study Development
Section 15: Facebook Marketing for Local Business
6
- 15.1
  Restaurant Marketing
- 15.2
  Real Estate Marketing
- 15.3
  Education Marketing
- 15.4
  Spa & Salon Marketing
- 15.5
  Service Business Marketing
- 15.6
  WhatsApp Marketing Integration
Section 16: Facebook Monetization & Creator Economy
6
- 16.1
  Facebook Content Monetization
- 16.2
  Reels Monetization
- 16.3
  Affiliate Marketing
- 16.4
  Creator Economy
- 16.5
  Brand Collaboration
- 16.6
  Personal Branding
Section 17: Facebook Analytics & Reporting
5
- 17.1
  Meta Insights
- 17.2
  Ads Reporting
- 17.3
  ROAS Analysis
- 17.4
  KPI Tracking
- 17.5
  Client Report Creation
Section 18: Real Client Projects
5
- 18.1
  Lead Generation Project
- 18.2
  E-commerce Sales Campaign
- 18.3
  Page Growth Campaign
- 18.4
  Real Business Marketing
- 18.5
  Client Reporting
Section 19: Freelancing Marketplace Training
5
- 19.1
  Fiverr Gig Creation
- 19.2
  Fiverr SEO
- 19.3
  Upwork Profile Optimization
- 19.4
  LinkedIn Profile Optimization
- 19.5
  Client Communication
Section 20: Career & Income Roadmap
6
- 20.1
  Local Job Opportunities
- 20.2
  Agency Career
- 20.3
  Freelancing Career
- 20.4
  Remote Job Opportunities
- 20.5
  Personal Brand Building
- 20.6
  Monthly Income Strategy

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